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Product details
File Size: 5794 KB
Print Length: 279 pages
Page Numbers Source ISBN: 0321844270
Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
Publisher: New Riders; 1 edition (October 26, 2012)
Publication Date: October 26, 2012
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B009WQ41QM
Text-to-Speech:
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Amazon Best Sellers Rank:
#644,331 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Really great book for any designer or freelancer. I would recommend it for anyone thinking about taking that leap to working for themselves. Even for those that have been at it for a while, there are stories and points that Airey makes that may surprise you. I'm very happy that i came across this book. Funny enough I was going to make some of the same mistakes Airey has stated he made in his career, but after reading his experiences it's help put me in the right direction. Full of great tips and lessons by Airey and other well respected creative professionals.
I have followed David's blog for a couple of years now and also read his first book Logo Design Love so this was a no brainer for me. If you are familiar with David's writing, then you won't be surprised to hear that this book is an easy read. David always keeps things simple and easy to understand. I'd say about half of the book is his experience and the other half are contributions from fellow designers who started their own design businesses. There are some really valuable insights in the book and some of the best ones are more about what not to do.Starting a business of any kind is a huge undertaking. If you are starting a design business, this covers pretty much everything you need to get started. Chances are you will make mistakes along the way so read this book and hopefully you'll make less of them.
The advice in this book is invaluable! Airey covers a lot of freelance territory, but in a way that is easily readable and understood. The author is doing a huge service to design freelancers -- and really, any budding entrepreneur -- by providing guidance, sharing personal experience, and ENCOURAGEMENT. I will refer to this book again and again.
I spent years in an advertising agency only to realize that it wasn't what I initially wanted to do. I was a graphic designer. I created art that was applicable to promoting a message for the companies that hired my agency. But, working under the iron fist of the art director, creative director and the client, I felt that my creativity was getting lost in their backwards thinking. Airey's book gave me the know how and courage to close that chapter of my life and begin anew. I'm now a competent freelance designer that knows how to say "NO!" to a client that just won't help me further my business and allow for my creativity and ideas to run wild. This book has provided me with many great starting points for my business and I'm positive that any creative person out there will benefit from a read through, or two.
Seriously, what a fabulous book. David Airey also has a blog which is a must follow if you love design and want to learn much more about the business side, but also what is happening in the design biz. What makes this book so good is it tackles the most difficult parts of business, including being the best for your clients,but also how to deal with the unreasonable ones.
An essential tool for converting my emotionally-fulfilling (although bankrupt) business into a MONEY MAKING one!Reading this book made me feel at pair with many designers that I admire... We all, as artist, suffer the same pain when trying to think as business people. Those who have survived this pain and accomplished successful businesses share their valuable advice.We should be obligated to read while going through design school!!!
I also read "Logo Design Love" from him and liked this one nearly as much. I found it completely helpful (Since I'm starting my own design firm). He talks a lot about the types of clients and how to manage them, so I would recommend it even for people who are not graphic designers.A must have, for freelance designers!
This book covers all of the bases without going into TOO much depth. Great for beginners or those of us who have stewed over starting to freelance and would find it helpful to have a lot of freelance info and tips all in one place.
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