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Product details
File Size: 3896 KB
Print Length: 288 pages
Publisher: Wiley; 1 edition (January 23, 2019)
Publication Date: January 23, 2019
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07N47FC79
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Amazon Best Sellers Rank:
#80,406 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The first chapter had some pretty interesting statistics-- $4.6 Billion is spent driving traffic to websites where the conversion is only 2.85% of the traffic converts. What an eye opening look at how we are selling our customers the wrong way.I'm halfway through and already completely changing the way I think about the way we use websites in the world today and how outdated lead forms are.
business books are not usually what i reach for, but i've been trying to turn over a new leaf. my mentor recommended this to me so i figured i'd give it a shot. was really impressed and makes me excited to be working in marketing. the whole argument for conversational marketing just made complete sense to me, makes me wonder why i hadn't really thought of it that way before. and the authors seem really smart and cool too, like the kind of guys you could grab a beer with. overall recommend it, and will be on the look out for more from these guys/their company Drift.
Drift has been leading the charge with a new way to get marketing done for anyone in the B2B space. This is basically the guidebook on how to start adding conversation into your marketing toolbox.I enjoyed how practical the book was - this wasn't a philosophical handwaving book - this was directly enabling to get up and tune our conversational marketing team.
absolutely loved how the book went over examples of how companies that adapted became the "winners" of the market while those that didn't eventually died out. conversational marketing is all over linkedin nowadays, and this is a great book to summarize exactly what this buzzword means.if you work in b2b this is a MUST-read, because the insights and examples provided are priceless! david cancel and dave gerhardt have done an incredible job with this book.
This book has already been so helpful for me in my day to day at a tech startup. It's really interesting to an inside look at the minds behind Drift and their technology. I particularly found the last section of the book "After the Sale" valuable. It's always good to continue the conversation with your customers and David Cancel and Dave Gerhardt layout great tips on how to keep that relationship conversational. Would definitely recommend this book to anyone in the B2B tech space!
Wow, great read. Eye opening. These guys get it. We're no longer living in a marketing world where incremental improvements to your conversion rate should be top of mind. Instead, Drift is pitching getting back to conversations between buyers and sellers, making buying easier and putting the customer first. And clearly it's working for them. Get this book!
I purchased Conversational Marketing because I use Drift on my website. I was really interested in learning more about Conversational Marketing to help me grow my business.What resonated the most was 'add real-time messaging to your website and start capturing more leads'. The book lays out step by step how to do this successfully for your business. After reading the book, I made some updates to how Drift was configured so I can help my potential customers and returning customers find the information they are looking for or talk with me directly about our products or their orders. These updates have led to more new customer purchases. The last thing a business owner wants is for a site visitor to leave their site with unanswered questions!As my business scales, I'm excited to put the rest of Drift's Conversational Marketing advice into practice!
Websites are brick and mortar stores - always open for business and you can buy anytime you'd like. But what if you need help? What if you have questions? What if you want more information?For too long, companies ignored "live visitors" on their website, and made the customers call customer service, go to social media, send an email, or fill out a form to get additional help. This book - and the practice of conversational marketing - is a true game changer. It's practical and provides step-by-step guides for how you can start to get better engagement - and more customers - for your site.If you are looking to read about the "state of marketing in 2019," this book should be at the top of your list.
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